Brand & Marketing

Every Thing is Image, Image is Every Thing

I am making good products, Why should I invest in marketing ?

                     You are right, save your money but if you really want to generate sales in multiples of thousands and hundreds you have to advertise.

In your first two or three years of business, you will be faced with the same question whether I want to create a brand or business.

It’s a very though question as branding calls for investment that may or may not have returns but business generate immediate results.

Have you ever tried to think, What is that piece of communication is trying to communicate. It is an attempt to manage the perception, trust and finally to generate the sales.

When consumer mindset is limited we need to struggle to get share of it.

The more is the sales volume you are able to generate the better you are the Brand Manager.

For me Brand has only one meaning, you capability to charge higher for the same product

You get premium on every thing. But to achieve that you have to be on top of the ladder, which requires efforts.Then only you can claim to have the ultra premium luxury.
So, get the Get the mindshare before you get the market share

 How many times you have been faced with questions
 from your business partner :

1. What is your VISION ?
2. What STRATEGY you opt for?
3. What are your next 2-3 year plans ?
4. Is your cow able enough to generate enough revenue to keep your business on.

 Ohh, if these are the questions you are facing, we are going to discuss it in depth and breadth this  Friday, stay tuned.