I am making good products, Why should I invest in marketing ?
You are right, save your money but if you really want to
generate sales in multiples of thousands and hundreds you have to advertise.
In your first two or three years of business, you will be
faced with the same question whether I want to create a brand or business.
It’s a very though question as branding calls for investment
that may or may not have returns but business generate immediate results.
Have you ever tried to think, What is that piece of communication is trying to
communicate. It is an attempt to manage the perception, trust and finally to generate
the sales.
When consumer mindset is limited we need to struggle to get
share of it.
The more is the sales volume you are able to generate the
better you are the Brand Manager.
For me Brand has only one meaning, you capability to charge
higher for the same product
You get premium on every thing. But to achieve that you have to be on top of the ladder, which requires efforts.Then only you can claim to have the ultra premium luxury.
So, get the Get the mindshare before you get the market share
How many times you have been faced with questions
from your business partner :
What is your VISION ?
What STRATEGY you opt for?
What are your next 2-3 year plans ?
Is your cow able enough to generate enough revenue to keep your business on.
Ohh, if these are the questions you are facing, we are going to discuss it in depth and breadth this Friday, stay tuned.
Its all about taking that ownership, more responsibility on your shoulder, it's about taking up Leadership role .
Everyone of us want to feel this in our life, so what is this exactly.
Today we are going to understand this term based on what we have experienced so far in our life (work , family , school , friend circle etc)
Whenever I think about this word few lines by great philosopher always comes to my mind which is experienced by most of us while on work and that is
A leader will never take credit of the work. He will keep ensure that the feeling of success is spread in such a manner where this kind of ownership comes up and this is what makes leadership a human practice which can only be felt .
Every human have strong tendency of being shown the direction ,you must have heard lots of people asking for how to do things ,no issues in that but very few people set goals for themselves and achieve them. It's about taking that initiative, so that other can easily follow them.
Indian society is suffering from a disease known as mediocrity. Very few want to take pain for getting excellence.
Can everyone of us become a leader or based on the circumstances in life we can assume a leadership role ?
Let's talk about three pillars which is needed for the successful accomplishment of any project
Vision :
Every leader has a very clear vision about their project that what are the tangible output he want to drive out of it. What is to achieve exactly he knows very well.
He knows what are the challenges that he might face while executing project on grass root level .
Purpose: He knows his purpose very well .It is rightly said that for the sheep that doesn't know its destination every wind is the right wind. His objectives are very clear. Actually his Why is very clear.
Passion
I have a video for you guys, let's see what Steve Jobs says about passion .A leader will bring passion not only for themselves but they will be able to drive the whole team with them.
Just assume for a while that you are missing any of these three things what will happen to a project that you will take up , it will fail.
Why do toppers not always win in life??
Some of the tips given by my mentors that i would like to share with you are 1) Try to take best ideas from people around you (no matter form senior or junior) and take the approach of how can you generate 10 times more value, not only for you but also for others.This is all about elevating you level of thinking which is directly proportional to the standard of living. 2) Invest constantly on your Knowledge Skills Attitude
Taking always Challenge as an Opportunity.
This is only the key of success for major group of people. 3) Define what output you expects out of certain input
Some of the traits that I have observed, are most of the people believes in Passing the buck Blaming others Always finding faults in others How many of you have heard people saying
Don't try to take it over you, you will be in a hole
Don't speak truth
Try to take yourself out first
f_ _ k off such people . But it is not their fault,it is the society and environment in which they have grown, taught them. They are always on the other side no matter how good the opportunity they have.
I have a story on this, which i read from a book You Can Win by Shiv Khera
"There was a hunter who bought a bird dog, the only one of its kind in the world. That
could walk on water. He couldn't believe his eyes when he saw this miracle. At the
same time, he was very pleased that he could show off his new acquisition to his friends.
He invited a friend to go duck hunting. After some time, they shot a few ducks and the
man ordered his dog to run and fetch the birds. All day-long, the dog ran on water and
kept fetching the birds. The owner was expecting a comment or a compliment about his
amazing dog, but never got one. As they were returning home, he asked his friend if he
had noticed anything unusual about his dog. The friend replied, "Yes, in fact, I did notice
something unusual. Your dog can't swim."
Some people always look at the negative side.
Let's stop taking about negative people and come back to our path.
Maslow's Hierarchy of needs
Every human being passes through certain phases in life which are described in this diagram
You can read more about this believe me it is very interesting: Click here to learn .
A message that is conveyed by most of the philosopher is very simple and hardcore truth, Do what you love, enjoy it, otherwise you will be permanently frustrated. Again saying make your WHY clear , it is not that simple it will take time
I have a video for you my friends
Suggested Authors who gave good literature on this philosophical aspects are 1) Sigmund Freud 2) Abraham Maslow
There is a permanent upgrade in people's ability to communicate with each other.
So, What is Social Media?
In techies language
Social Media uses Internet and Web Based technologies to
transform Broadcast media monologues into Social Media dialogues
Whoa what’s that?
Yes, Social media promises dialogues. It says that I will
give you a chance to respond even if it is as minor as clicking a like button.
But you will have a chance to respond.
Today, we are going to raise questions against the popular
perception amongst people.
At the same time we are going to see what are the big
changes that have happened in past few years and a lot of them are commercial.
Remember in technology a question mark can be raised on only
two things, whenever you talk about a new technology.
Can you tell me what these two things are?
1) The
technology itself: How useful is this technology. Would this be technology able
to deliver what it is promising?
2) Commercial viability of
technology. Is it commercial viable/profitable or not. If it is not will it have
any life? It will have a life only in government sponsored labs or private
sponsored labs.
Now
that is very important as lots of scientific research which cannot be turned
into consumer products but that research is needed because it acts as a
foundation of lots of consumer products that comes later on.
That’s why government and private charities donates million
of dollars of funds for scientific research as one day it will lead to
something like social media revolution.
Are you joking :)
This will look realistic when we see :
1) Mark Zukerbarg in such young age achieved so lot. What
Facebook has achieved is possible because of fundamentals research done by
people last 50-60 years ago.
2)Android OS covered the market share, dramatically.
How the road map is laid
How the road map is laid
8-9 yrs ago there was
nothing like this social media, this is very profound statement as this has got
direct impact on our career / business.
Today Zynga (social gaming) has successfully turned 1
billion dollar IPO. If things go well we can expect growth in multiple.
It is so simple
Social Media is a big challenge because understanding it is
not simple.
Why??
Opening a Facebook profile page, becoming registered user on
LinkedIn or starting to tweet has nothing to do, of your being monetarily able
to exploit those channels.
What’s that..
You have a Facebook account doesn’t mean you start making
money from that channel.
That requires a different mindset altogether. Sometimes
different education
Social media touches on a very basic human nerve
The urge to engage,
The urge to respond,
The urge to react and
The urge to have my reaction recorded.
Let’s feel it,
Today when I click a like button we don’t even realize what
we doing , it’s a part of our life now but when designer of that website put
that like button there they knew exactly
what they were doing .
What they were doing??
They where hooking you because every time when you press
that like button you are reaffirming your loyalty toward that platform , your
are engaging to that platform there by your bonding with that platform.
And isn't the way how human relationship is built. Analogous
example: People hugging, kissing, shaking hand, on Social Media it is like
button.
That’s how the warmth is carried out this way.
This technology is very dangerous as well.
Why Why??
Copy paste can only work to a limit. Infect may people have
suggested Facebook should write on our wall, if you have copied paste it now.
As large no of people do this, it is very dangerous thing
there is no originality. When these entire things are getting powerful your
capability to communicate is also to be very powerful. Your basic English
should be good if every other word is technically wrong, either the grammar is
wrong, syntax is wrong, spelling is wrong you are exposing yourself to the rest
of the world.
The fact that it has gone so powerful that means it wills
cuts both ways. If you are good it will project you to the world, look how good
English he has , how good photo he takes , how good thinker he is .
Let's learn some rules
Rule 1) Network Effect
It states that
the value of a communication network to its users rises exponentially with the
number of people connected to it.
What does that mean?
This means that the audience of a social network grows
slowly at first then explodes once it passes tipping point.
There are two kinds of companies
1) One who wins
2) One who loose
On internet definition changes little bit, the winner takes
it all, Winning companies takes 80-90%, it doesn't give competitor a chance to
think.
Proof of Network Effect
FaceBook
For the first 150
million user – 5 years
For the next 150
million user – 8 months
LinkedIn
For the first
million users- 16 months
For the latest 1
million user – 11 days
Rule URL: Ubiquity
first revenue later
Let drive initial money from private
equity ,venture capital , later advertisement will work for us
Giants Fighting
Facebook
Vs Google
Google Model:
Targeted ads in response to search queries, thereby
increasing probability if click troughs, (ppcs , SEO these things got
commoditised).
FaceBook Model:
Facebook knows you personally based on likes , post , thereby
giving richer level of personalization
Google needs open information of searching
Is Facebook Google indexable?
Ans is No (except some basic profile picture)
The larger no of people spending time inside Facebook domain,
therefore creating less information for Google.
These kinds of system in Internet language known as Wald
gardens .And as the users spend limited time on internet .Moreover more number
of people spending more time in this garden.
You can understand Google can't see that information and
this garden is growing in size day by day.
Can you feel the threat that is being faced by this Giant. Oh
my god , I just hope that Facebook has build a search engine of its own and one
day it is going to attach within the application then what would happen to
Google users.
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